Article here. Although about computer rpgs I think much of this article is applicable to the pen-and-paper set. I think the luminaries over at the Forge are already tackling the gender gap issue in a useful way, and you can see some other bright spots out there, such as Blue Rose. I find myself trapped between agreeing with the article's main premise (that gaming needs to shift demographical focus if it ever wants to be truly mainstream) and the fact that my own preferred mode of play involves emulating the film Conan the Barbarian.
Thanks to RPGnetter E.T. Smith for providing the link to the Beeb article. I wrote Beeb rather than BBC because I'm hip.