I can't confirm it, but I'm told this pic (swiped from here) was taken earlier today at ReaperCon and features the new plastic non-collectible Reaper brand fantasy figures.
Those orcs look to me like they're worth $6.99 for a threepack. The big guys in the back row are priced from 4 to 6 bucks each. Like I said before, that's a low enough price that I could see myself buying these things on an impulse basis. If I'm already at the game store and getting a book, why not throw in a monster or two with my purchase?