I'm making myself nuts over here. A year or three back some game company came out with a fantasy wargame with lots of plastic figs in the 15mm to 20mm range. One army was Egyptian, another was Celtic, etc. It seemed pretty clear to me they were aiming for the wallets of the folks who liked BattleLore. For the life of me I can't recall the name of the game or the publisher.
"Man, is there anything Jeff CAN'T do when it comes to gaming? This guy is like a critical 20 every roll. Jeff can bite the heads offa five game geeks, including their sorry-ass DM, and spit 'em into a large duffel bag ONE AT A TIME!...that's just the kind of messed up bastard he is! You think yer a gamer, punk? Well..do ya? Jeff will depants your weasel-ass right in front of your grandma."