Ogre Cave is reporting that GAMA and The Wargamer have joined forces with Dr. Prabu David of Ohio State to produce a rigorous survey called "Experiences of hobby game players: The what, when, where and why of their motivations and choices to play". If you've got 20 minutes or so, please consider taking the time to complete this survey. The industry desperately needs this sort of hard data.
It's nice to see GAMA making some sort of effort in this field. I've harped on them from time to time and will probably continue to do so, but I really appreciate what they're doing here.