Wednesday, August 01, 2012

press release followed by commentary

This appeared in my inbox because GenCon still thinks I am a legit member of the press.


Hostile Work Environment Brings Life to Roleplaying Games 
SEATTLE (August 1, 2012) There is a new company launching today which is solely dedicated to roleplaying games and the core of what makes them so enduring, the craft of storytelling. Peter D. Adkison, former CEO of Wizards of the Coast, Inc., and owner of Gen Con, LLC, America’s biggest tabletop games convention, is pleased to announce the formation of his new multi-media company, Hostile Work Environment™. Through a variety of media formats, Hostile Work Environment will bring life to roleplaying games, not by publishing them, but by filming, narrating, and illustrating them online, engaging and interacting with audiences worldwide. 

“I couldn’t be more excited about Hostile Work Environment!  Roleplaying games are my passion and through my new company, I’m creating ways for people to experience RPG’s that will resonate with long-time players and new audiences alike,” said Peter D. Adkison, founder and CEO of Hostile Work Environment. 

The first production for Hostile Work Environment will be a web series dedicated to a Dungeon & Dragon’s campaign titled The First Paladin, which is set in Adkison’s fantasy world of Chaldea.  

“The launch of The First Paladin web series is just the first step in what I expect will be many opportunities to explore ways to both interact with gamers dynamically in shaping stories, and to create entertainment across a variety of platforms including producing short and feature films for this specific genre market,” adds Peter.  

Hostile Work Environment brings together a highly experienced team of industry professionals, which gives it the clear vision necessary to make it a leading contender in the industry. CEO Peter D. Adkison founded Wizards of the Coast, Inc., and grew it to a multimillion-dollar company before selling it to Hasbro in 1999.  Under his leadership, Wizards of the Coast created an entirely new genre of games with the release of the world’s first trading card game, Magic: The Gathering®, and salvaged the Dungeons & Dragons® franchise through a business turnaround and publication of the wildly-successful 3rd Edition. 

Joining Adkison at Hostile Work Environment is Kim Voynar, who will serve as producer on HWE's The First Paladin web series and website.  Based in Seattle, Voynar previously produced "White Knights," directed by Joe Shapiro, and produced, wrote and directed "Bunker" via her Catawampus! production company. Since 2004, she has been a leading voice in the world of film journalism, as managing editor and film critic at AOL's Cinematical, and features editor and film critic for Movie City News.
About Hostile Work Environment
Hostile Work Environment, LLC, is a privately held company headquartered in Seattle, Washington. Its mission is to bring life to roleplaying games (RPG’s) through a variety of media platforms, creating ways to introduce gamers to new and challenging ways to participate and connect with RPG’s.  
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Media Contact:
Stacia Kirby
206-363-1492
stacia@speakeasy.net

Off-the-cuff analysis:
  • Hostile Work Environment may be the douchiest company name in the history of the game industry.  Can anybody top that?  Unless there's a Gang Rape Games or Hitler Was Right Productions out there, this has got to be about the worst company moniker around.
  • Points off for the copywriter for an unnecessary apostrophe in the phrase "a Dungeon & Dragon’s campaign titled The First Paladin".
  • Prediction: this web series will be four times slicker and half as interesting as I Hit It With My Axe.